Tuesday, June 10, 2003

Rural Marketing

The goal in this area is to understand the Indian 'rural' customer and his personality.

The way of life in villages,
the aspirations,
the business cycles (agriculture in particular),
distribution channels,
advertisement mediums (like video vans, jeeps with microphones etc),
understanding the way the districts, mandals, villages etc are structured,
the important people/decision influencers in these areas,
the cost realities.

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