Tuesday, December 21, 2004

Money from RSS

Dave Winer would not like this but money is going to flow in RSS. RSS is becoming too strong a medium to remove it from the clutches of advertising.

Wired has more on this :

As soon as mainstream publishers incorporated RSS feeds into their web businesses, you knew that ideas on how to make money from them would inevitably follow. This almost always means advertising, the bane of readers' existence, but it's the reason most content on the net remains free for the asking. So while some may protest the idea of monetizing RSS, it's inevitable. The trick will be to make it as unobtrusive as possible.

Since traditional media companies move slowly when it comes to incorporating new ideas, the first ones to dip their toes into the commercial waters have been, not surprisingly, folks like Jason Calacanis, founder of Weblogs, the parent company of Engadget, a well-trafficked tech blog, and Nick Denton, founder of Gawker and Wonkette, both of which have incorporated ads into RSS.

RSS will provides targetted and niche advertising and possibily the entry of a many small businesses who will look at this as the next big opportunity. We just need to wait and see when will the giants like Google and Yahoo will enter.

( Via Rob at BusinessPundit)


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