Wednesday, May 19, 2004

E-Book on Google Ads

Rich at Start-up Skills is coming out with a book on Google Ads. In this permission-marketing economy Google targetted and relevant ads are becoming an important part of a marketing campaign.

This should be a good book. What can you find this book?

* about the four basic types of Google advertising campaigns
* what questions you need to ask yourself in order to successfully run each type
* what the "AdWords Grid" is, and how it can help you make or save money in AdWords immediately
* when to increase your cost per click and when to decrease it
* how your competitors' actions impact the effectiveness of your campaign
* how to monitor your competitors actions and adjust your campaigns to keep them working for you over time.

The book is free, but there is a limit on the first edition. So if you want the book you can e-mail Rich for it.


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