easyMobile seems to be the latest addition to the family and you've got to admire the guy's neck in rebuffing Richard Branson, that other serial entrepreneur -
"I have never made a secret of the fact that Richard Branson has been my inspiration on many of my ventures. At the same time, I think one has to recognize that nobody has a monopoly on good ideas and in this day and age business models and best of class practice change within a matter of a few years."
His CV is worth a look.
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