Seth Godin has launched his new book, Free Prize Inside, which seems like an extension to his concepts on Purple Cow. Here he shows that providing a Free Prize inside is one of the ways to make the product remarkable.
As always he applies his concepts to his work. The book comes in a Cereal Box which is expected to start the conversation about the book easily and convert the idea into a virus and spread.
The important thing is how the blogging world is contributing to the entire thing. He is blogging on the business blog tour and that is increasing the popularity of the book.
Now, there is also a Free Prize inside contest blog.
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